How to Track Phone Calls With Facebook Custom Conversions - Overdrive Digital
There are numerous options available for tracking and attributing phone calls. Many are sophisticated, provide a multitude of options and are well worth a look, but this post is about a quick and dirty way to measure ‘click to calls’ via the Facebook Ad Manager. If you’re working on a campaign that’s driving great conversions, […]
Step 1 – create your custom event. The basis for your custom conversion in Facebook is going to be a custom event that essentially, we'll just adapt the standard ...