Are you using Facebook groups for your business? Should you be? What's the benefit? When Facebook pages first started, or when they were in their early years, engagement was great. You'd get comments, discussion, conversation. All you had to do was post a question and you'd get a range of viewpoints. We may have used the word 'community' to describe our pages but they were far from community. When I look back at the posts that got the most engagement, I notice that they weren't really conversations. I'd post something, someone would respond, I'd reply. It was me talking to