Facebook Ads: The Beginner's Guide to the Facebook Pixel

The new Facebook pixel makes conversion optimization, remarketing and ad tracking easy. Here’s how to use custom audiences, custom conversions and standard events to better target your Facebook ads and improve your ROI. Learn how to show the right ad to the right person at the right time with the new Facebook pixel.

1. Use an integration to add the Facebook pixel code to Shopify. If your store is on Shopify, ...

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