A Guided Tour of the Data Facebook Uses to Target Ads
Last week, Pew released the results of a survey investigating how users understand Facebook’s data collection practices and how they react when shown what the platform thinks it knows about them. The upshot is that 74% of users weren’t aware that Facebook assembles lists of their interests and...
Jan 24, 2019 ... For example, if a big box store collects email addresses as part of a rewards program, it can tell Facebook to target ads at everyone it has an ...