Facebook advertiser: 80% of our ad clicks may be bots – Econsultancy

Click fraud is an issue that just about every company using PPC advertising like Google AdWords must address at some point. While generally manageable, if you're not aware of it and you're not paying attention, click fraud can be the source of a costly lesson.Much of the click fraud in the search PPC world comes from rogue publishers, who have an obvious incentive to inflate clicks to boost earnings.

31 Jul 2012 ... Click fraud is an issue that just about every company using PPC advertising like Google AdWords must address at some point. While generally ...

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