Facebook’s Like Buttons Will Soon Track Your Web Browsing to Target Ads

Facebook’s ad targeting algorithms are about to get a new firehose of valuable and controversial personal data. Starting next month, the millions of Facebook “Like” and “Share” buttons that publishers have added to their pages and mobile apps will start funneling data on people’s Web browsing habits into the company’s ad targeting systems. After the…

16 Sep 2015 ... Facebook's ad targeting algorithms are about to get a new firehose of valuable and controversial personal data. Starting next month, the ...

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