What Defines Impressions on Facebook?
What Defines Impressions on Facebook?. Facebook lets advertisers run targeted ad campaigns to Facebook users. The ads are shown to users and their networks who meet the demographics, locations, languages, personal information and other criteria defined by the advertiser. Campaigns are budgeted according to clicks or ...
General Definition of Impressions. Facebook defines impressions as "the total number of times the ad referenced has been shown on the site." This means that ...