Facebook Ad Costs Explained: CPM, CPC, CPA and More. | Falcon.io
An explanation of the major terms for Facebook ad costs, what they mean and how to calculate them, including CPC, CPA, CPL, CTR, and more.
Apr 12, 2018 ... You should optimize for CPM on Facebook if you're looking to get your ad ... Looking at your CTR is a great way to see how well your ad is ...