Facebook Ad Costs Explained: CPM, CPC, CPA and More. | Falcon.io
An explanation of the major terms for Facebook ad costs, what they mean and how to calculate them, including CPC, CPA, CPL, CTR, and more.
12 Apr 2018 ... What is CPA on Facebook? CPA stands for cost per action. Known on other digital marketing channels as cost per conversion, this is the price ...