Facebook Ad Costs Explained: CPM, CPC, CPA and More. | Falcon.io
An explanation of the major terms for Facebook ad costs, what they mean and how to calculate them, including CPC, CPA, CPL, CTR, and more.
Apr 12, 2018 ... That's why we've set out to clarify what each Facebook advertising acronym means. We'll also offer some insights on when you should optimize ...