Facebook Ad Costs Explained: CPM, CPC, CPA and More. | Falcon.io
An explanation of the major terms for Facebook ad costs, what they mean and how to calculate them, including CPC, CPA, CPL, CTR, and more.
12 Apr 2018 ... CPM stands for cost per mille. This is the price you pay for 1,000 impressions on your Facebook ad. Fun fact of the day: 'mille' means 1,000 in ...