Michael Kors
Michael Kors ran carousel ads in Instagram Stories to boost awareness of its Michael Kors Access smartwatches among a wider audience, resulting in a 20% higher return on ad spend.
higher online return on ad spend (versus other ad formats). 8-point ... Each card of the carousel was clickable, featuring Shop Now call-to-action buttons that linked to the Michael Kors website where people could learn more or purchase.