Exploring the Roles of DMO’s Social Media Efforts and Information Richness on Customer Engagement: Empirical Analysis on Facebook Event Pages - Minwoo Lee, Jung Hwa Hong, Sunghun Chung, Ki-Joon Back, 2020
This study examines how destination marketing organization’s (DMO’s) social media posts and comments increase customer engagement and explores the moderating ro...
Jul 16, 2020 ... Exploring the Roles of DMO's Social Media Efforts and Information Richness on Customer Engagement: Empirical Analysis on Facebook Event ...