L.L. Bean Testing iAds Programmatically | AdExchanger
When Apple announced last week it was dipping its toe into programmatic via partnerships with ad tech companies, it cited retailer L.L. Bean as an early purchaser of iAds inventory via MediaMath. It’s the first time the outdoor-focused retailer has bought through Apple’s iAds, though it’s gradually devoted more marketing spend to mobile initiatives. “We... Continue reading »
24 Nov 2014 ... L.L. Bean's willingness to test iAd stems from Apple's rich targeting ... As with other major ad players like Google and Facebook, Apple guards ...