Facebook Gets Social: Facebook Attribution and the Advance of Cross Channel Attribution for Social | Blog | Merkle
Fairly attributing credit to Paid Social campaigns has been a difficult task with only tools such as Google Analytics to hand. Though platforms as GA are often interpreted to be the "single source of truth", Social channels can fall short by receiving a only partial representation and inclusion of their touch-points. This being owing to the "walled gardens" that exist.
23 Aug 2019 ... With platforms such as Facebook, Instagram and Twitter refusing Google Analytics (360) access to impression level data, the view of social ...