Explicating the ‘like’ on Facebook brand pages: The effect of intensity of Facebook use, number of overall ‘likes’, and number of friends' ‘likes’ on consumers' brand outcomes
(2016). Explicating the ‘like’ on Facebook brand pages: The effect of intensity of Facebook use, number of overall ‘likes’, and number of friends' ‘likes’ on consumers' brand outcomes. Journal of Marketing Communications: Vol. 22, No. 5, pp. 544-559.
30 Jul 2014 ... ... of overall 'likes' and friends' 'likes' on Facebook brand pages in influencing consumers' brand attitude, brand trust, brand involvement, and...