How to Use Lifetime Value to Create a Facebook Audience That Actually Converts
Facebook has been in hot water lately. If you’ve been keeping up with the latest news, you know what I’m talking about. And it doesn’t help that 62% of small business advertisers on Facebook don’t find success. More specifically, they “miss their targets.” Their audience targeting is flawed, and they can’t reach the right users to […]
Audience targeting is the bread and butter of Facebook. ... a custom audience first, as you can select LTV right off the bat instead of after creating your audience .