Why Public Relations Should Play a Role in Your Social Media Marketing - Center for Social Impact Communication
by Paul Bates The use and impact of social media marketing have drastically increased in recent years. With every person, from baby boomer to millennial, being a member of at least one social media network, it is safe to say that the new way of word of mouth marketing is social media marketing. But why do companies engage in social media marketing? Most would say it is to connect to their consumers, to have [...]
Facebook – If the company or brand is very conversational, this is the place to go. ... call to action buttons for donations and pledging and other Facebook Professional Services and tools to assist in PR activities. ... csic@georgetown. edu