What Are Likes Worth? A Facebook Page Field Experiment - Daniel Mochon, Karen Johnson, Janet Schwartz, Dan Ariely, 2017
Despite the tremendous resources devoted to marketing on Facebook, little is known about its actual effect on customers. Specifically, can Facebook page likes a...
1 Apr 2017 ... ... on Facebook, little is known about its actual effect on customers. Specifically, can Facebook page likes affect offline customer behavior, and .