Facebook Matters To Customer Service

A couple of years ago, most of my conversations with eBusiness leaders about the future role of Facebook and customer service concluded with cautious skepticism: “Why would customers go to our Facebook page for customer service when we have plenty of other channels for them?”   The most frequent verdict was that Facebook might become important …

Nov 10, 2011 ... With RightNow CX for Facebook, Shure extended its customer service reach to Facebook. Customers can find answers directly from a customer ...

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