How to Master the Facebook Pixel Like a Pro (in 2021 and beyond)
All Facebook marketers must use Facebook Pixel to monitor campaigns' ROI and utilize off-platform retargeting, Here's how to install and use it.
Dec 17, 2020 ... All Facebook marketers must use Facebook Pixel to monitor campaigns' ... Build website custom audiences (WCAs) of all website visitors for retargeting. ... There's two ways to generate your unique code: Through Ads manager ... You can create custom events, even outside of the ones offered by Facebook.