With Facebook And Google Automating Most Aspects Of App Marketing, What’s Next For UA Managers? | AdExchanger
Most mobile user acquisition (UA) managers, like the ones who work at LA-based mobile game studio Jam City, are highly analytical creatures whose job is to dig into the data, analyze ad spend and manually adjust bids. But there’s increasingly less and less for them to do. Facebook and Google are systematically introducing more and... Continue reading »
3 Sep 2019 ... Facebook and Google are systematically introducing more and more ... including “Cookie Jam,” “Panda Pop” and “Harry Potter: Hogwarts ...