Glossary of Metrics - Analytics - Facebook
Ads Total Number of Actions The number of actions taken on your ad, Page, app or, event after someone saw your ad, even if they didn't click on it. Actions include Page likes, app installs, convers...
30 Oct 2018 ... The total you've spent on ads during the dates selected. Facebook Insights. Total Likes. Total sum of Page Likes. Net Growth. (Organic Likes + ...