Glossary of Metrics - Analytics - Facebook
Ads Total Number of Actions The number of actions taken on your ad, Page, app or, event after someone saw your ad, even if they didn't click on it. Actions include Page likes, app installs, convers...
30 Oct 2018 ... The average number of times your ad was served to each person. ... or decreases in fans of selected Facebook pages during a selected time range. Number ... For example, if in the last 7 days there are 4 days with Number of ...