Glossary of Metrics - Analytics - Facebook
Ads Total Number of Actions The number of actions taken on your ad, Page, app or, event after someone saw your ad, even if they didn't click on it. Actions include Page likes, app installs, convers...
30 Oct 2018 ... Impressions: The number of times your ad was viewed. ... The sum/distribution of interactions the selected Facebook pages had during a ... Other clicks is defined as "Clicks not on the content of the post, such as page title ...