Facebook Advertising Benchmarks for Your Industry
See how your industry measures up with the 2019 Facebook Advertising Benchmarks. Key metrics included: average CTR, CPC, & conversion rate.
Nov 2, 2020 ... ... Benchmarks. Key metrics included: average CTR, CPC, & conversion rate. ... The average cost per action on Facebook across all industries is $18.68. ... Which finally leads to higher click-through rates and conversion rates.