3 Facebook Metrics That Don't Mean What You Think They Mean - Jon Loomer Digital
No, that Facebook metric you're obsessing over doesn't actually mean what you think it does. Here's a look at three you're likely messing up!
Oct 7, 2013 ... Training:FacebookAds&iOS14 ... What It Actually Means: Total Reach (or [X number] People Saw This) tells you the total number of people who ...