Facebook launches “Privacy is Personal” campaign across the UK | Mobile Marketing Magazine
Facebook and digital marketing agency Possible have teamed up to launch the “Privacy is Personal” campaign, which aims to motivate Brits to take advantage of their social media privacy settings . Over the next 10 weeks, the campaign will be spread across the UK, with ads on Facebook, Instagram, video-on-demand, out-of-home, cinema, print and audio. According to a recent survey conducted by YouGov, almost 9m UK citizens still don’t know how to customize their privacy settings on social media. The “Privacy is Personal” campaign centers around each user’s individual wants and needs when it comes to Facebook privacy, including who can see their photos and posts .
28 Aug 2019 ... ... aware that some of these features exist, or don't know where to find them," explains Aaron Hoffman, UK marketing manager for Facebook.