How to Run Facebook Fundraising Ads: 5 Simple Steps
Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The short answer is, more than ever before, you have to embrace the pay-to-play nature of the platform. The key, though, is doing it in a way that delivers maximum ROI. Running
14 Feb 2019 ... How to Run Facebook Fundraising Ads: 5 Simple Steps · 1) Set up a conversion event and create a campaign. · 2) Identify your target audience. · 3) ...