How a private Facebook group led to Boyfriend Perfume launching a car air freshener – Glossy
When Boyfriend Perfume looked to expand to new products, it turned to a private Facebook group of its own customers for insights. In the group, customers could share feedback about the brand, respond to surveys and polls on things like favorite scents, and discuss potential launches.
Dec 3, 2019 ... At the time, creating a private Facebook group where customers could share feedback about the brand, respond to surveys and polls on things ...