Mike’s Hard Lemonade
Mike’s Hard Lemonade tested a variety of ad creative on Instagram and Facebook in a campaign to increase brand favorability, and saw a 5.9-point lift in brand affinity using storytelling-focused creative versus short GIF-like content.
Mike's Hard Lemonade Co. is a flavored malt beverage supplier based in Chicago, Illinois, founded by the Mark Anthony Group in 1999. Mike's uses real fruit ...