Wooga uses Kenshoo Apps to test and scale creative globally across Facebook - Kenshoo
Background Wooga, part of Playtika, is a mobile-first game developer in Berlin, Germany. The company develops free-to-play mobile and social games for mobile devices and has been working with Kenshoo since 2016 to optimize performance on Facebook for popular games such as June’s Journey, Pearl’s Peril & Bubble Island. Challenge June’s Journey became the world’s... Read More »
With hundreds of active campaigns running across Facebook globally, the team had to quickly understand which combination of optimization strategies, creative ...