CPC vs CPM: which billing model works better for FB Ads? - Captain Growth
Either you are new to Facebook ads or an old soldier of marketing, the creation of every new campaign begins with choosing an objective, type of bidding optimization and billing event model. For events, your choice narrows down to CPC (Cost per Click) and CPM (Cost per Mille aka Thousand Views) models. They are powerful …
9 Feb 2018 ... CPM provides better CPC if you have insights on how your ads work. If the ad works good, CPM is a more cost-effective way to gain clicks, visits ...