Facebook Bows To The Buy Side With MMM Rollout | AdExchanger
Facebook is activating marketing-mix modeling across Instagram, Audience Network and Facebook proper. On Tuesday, Facebook rolled out a portal that lets advertisers pull campaign data for cross-channel measurement. Only aggregated data will be available across ad formats – reach and volume of impressions by week and geographic area. But it represents another chink in the garden... Continue reading »
Jan 31, 2017 ... More than 150 brands and agencies are already hooked into Facebook's MMM portal, although Facebook declined to name which ones.