Volume, nature and potential impact of advertisements on Facebook and YouTube by food brands popular in New Zealand - PubMed
Social media is an important medium for food marketers in New Zealand and promotional strategies and premium offers are frequently used. Methodology needs to be developed to monitor actual exposure to such advertisements.
13 Apr 2018 ... Volume, nature and potential impact of advertisements on Facebook and YouTube by food brands popular in New Zealand ... 1 Senior Research Fellow, School of Population Health, The University of Auckland, Auckland.