Facebook Messenger vs SMS for ecommerce marketing

SMS and Facebook Messenger are two of the most engaging marketing channels available to ecommerce businesses. Email has long been the primary channel for merchants, however, in the past decade, the open and click rates achievable with email campaigns have been getting lower and lower. SMS and Facebook Messenger, on the other hand prove that…

18 Nov 2019 ... SMS and Facebook Messenger, on the other hand prove that it is still possible to send marketing campaigns with massive engagement rates.

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