MythBusting: Facebook’s Server-to-Server Integration - NMPi
Here at NMPi by Incubeta, intelligent, accurate attribution is always front and center of our decision making. Social has always required a slightly different approach from our other performance channels due to the extremely limited insight available via third party tracking solutions. I wrote on this a couple of years ago here and sadly, not …
19 May 2020 ... This consists of server-to-server integration, which is essentially communications between Facebook's servers and a third party via API, in this ...