Understanding Facebook Ads Cost: 2019 & 2020 Benchmarks
What’s the current cost of Facebook Ads? We analyzed $636M of ad spend in 2020 worldwide. Use the data as a scientific instrument to predict your Facebook Ad cost averages for the year to come!
17 Nov 2020 ... 1. Impressions (CPM): You're paying for cost per 1,000 impressions. The cost per impressions is much lower than a cost per click, and when you ...