Facebook Marketing: What the Zuck?!
Unless you’ve been hiding under a rock for the last few years you will have noticed the surge in demand for Facebook advertising inventory. It turns out that people do actually click on Facebook ads, who would have thunk it, eh?
9 Dec 2016 ... The Facebook auction uses a VCG auction type. You can dive into that here. A warning: it gets fairly complicated, quickly. The real takeaway ...