How Digital Media Will Influence the 2016 Election (VIDEO)
As the political season continues to gain momentum, our latest Taboola Talks focused on the evolving role of digital media in the presidential election cycle. Last week, attendees gathered at the Associated Press offices in Washington, DC to hear from three leading executives in the political media realm today: Cally Stolbach, Managing Director at Politico; Ryan Coyne, CFO at Independent Journal (IJ); and Rory McCafferty, SVP Digital News Communications at The Hill. Below is a quick recap of the night’s big questions, in addition to our highlight video included above. What is different in this election cycle versus 2012? CS (Politico): Everything feels a little different, but 2012 was the first time we really saw the power of harnessing and understanding data. Organizing For Action (OFA) did such an amazing job of activating around that, and this cycle we’re seeing a lot of organizations trying to replicate that gameplan. RC …
16 Nov 2015 ... RC (IJ): The trend has been going on for a while, but I think digital has ... a Facebook story related to the election, and they did it a billion times.