How to…calculate and compare owned media engagement rates across multiple social channels • PR Resolution — by CoverageBook
Social media measurement programmes can be complex. Perhaps your brand is active on several social channels; maybe you are reporting outputs and outcomes separately, using metrics and exports from those platforms’ native analytics/insights functions. What metrics are comparable? Where should we be cautious when interpreting the data? Steph Bridgeman, from Experienced Media Analysts, has experience of […]
6 Aug 2019 ... Facebook engagement rate. If you are an administrator of a Facebook page, there will be a tab called Insights which will allow you to export data ...