WSJ News Exclusive | Google, Facebook and Amazon Gain as Coronavirus Reshapes Ad Spending
For the first time, more than half of U.S. advertising spending is set to go to digital platforms, the world’s largest ad buyer said, a reflection of marketers’ strategy shift as the pandemic pummeled the industry this year.
Dec 1, 2020 ... GroupM expects marketers to spend $110.1 billion on digital ads this year, or 51 % of the total $214.6 billion total U.S. advertising-spending ...