Interact with me on my terms: a four segment Facebook engagement framework for marketers
(2015). Interact with me on my terms: a four segment Facebook engagement framework for marketers. Journal of Marketing Management: Vol. 31, No. 11-12, pp. 1255-1284.
24 Feb 2015 ... The purpose of this article is to profile key segments of Facebook users and build an implementable marketing strategy framework that can help ...