How Facebook, Twitter, Social Media Make Money From You

If you’re not paying for the product, the product is you. That's a truism that's especially suited for social media and its foundation for generating revenue.

5 According to Facebook's fourth-quarter 2019 results, its worldwide ARPU was $8.52, while the combined ARPU for the U.S. and Canada was $41.41.4 Multiply  ...

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