Ad Rates

Since the dawn of the Internet digital advertising has been one of the major engines that drove its growth. In the year 2008 digital advertising began its transformation from desktop to mobile, which lead to advertising in apps and than ultimately to the rise of the mobile app advertising industry. The general trend of the last several years has been that people spend most of their mobile minutes in apps and not in a web browser. Following this trend, mobile advertisers and publishers have been focusing on running ad campaigns inside mobile apps to find new users and maximize their revenue respectively. One of the core metrics for digital advertising, and mobile app advertising specifically, is an average CPM, which stands for Cost-Per-Thousand. On one hand,

Facebook ads rates, just like with advertising in general, are ... Packaged Goods), E-commence, Gaming, Retail and Travel.

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