Power Editor and Facebook Ads Glossary - Jon Loomer Digital
Ad: The unit that determines what you are advertising (Page, post, app, event, website), where it is advertised (desktop, News Feed, mobile, sidebar), to whom you are advertising (age, gender, location, interests, lists) and the bidding method (CPM, CPC, Optimized CPM). Broad Categories: Broad Category targeting is very similar to #interest targeting. This allows advertisers... Read more »
Ad: The unit that determines what you are advertising (Page, post, app, event, website), where it is advertised (desktop, News Feed, mobile, sidebar), to whom ...