Facebook changes attribution window from 28-days to 7-days | Boosterberg
Facebook is officially changing its attribution window from the prior 28-day time to just 7-days, a change that was supposed to happen in the spring, but was delayed due to the COVID-19 pandemic.
5 Oct 2020 ... Facebook is officially changing its attribution window from the prior 28-day time to just 7-days, a change that was supposed to happen in the ...