Google Analytics can Misattribute up to 21% of Facebook Clicks
Cross-device measurement affects Facebook and Google attributions. We ran over 17000 transactions and found out by how much and next steps.
1 Sep 2017 ... If you ever transitioned from using Google Analytics to Facebook analysis ... However, most of this is based on why the discrepancies are there and not so ... Then we grabbed data from Facebook to see which Facebook ads ...