(PDF) “Do you like cookies?” Adolescents' skeptical processing of retargeted Facebook-ads and the moderating role of privacy concern and a textual debriefing
PDF | Adolescents are regularly exposed to commercial messages on social networking sites. There is scant knowledge of how they interact with marketing... | Find, read and cite all the research you need on ResearchGate
12 Nov 2020 ... The results show that, in general, retargeted Facebook ads (compared to non- retargeting) lead to higher purchase intentions. However, when ...