The best ways to test and optimize your Facebook ad creatives
3 industry experts shared their insights with us on how to best test and optimize Facebook ad creatives. In this post we detail 3 different methods to do this, talk about the pros and cons of each and mention the pitfalls you want to avoid when testing your creatives on Facebook.
You're probably already running A/B tests on the Play Store (if not, you should) ... It's one of several Facebook app install ads best practices to split test your ad ...